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Holiday Email Marketing Resources

The holidays are almost here. How’s your marketing going? According to the National Retail Federation, 59 million consumers shopped online between Thanksgiving Day and the Sunday after Black Friday and...

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Five Tips for Writing a Holiday Newsletter that Gets Read

We’ve all received a holiday newsletter that goes on and on about someone’s family accomplishments. John got a promotion. Sarah was voted president of the debate team. Bobby became captain of his...

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Four Reasons Your Business Should Host a Webinar in 2014

Chances are you’ve attended a webinar in the past 12 months. The popularity of this form of marketing is growing because it’s a proven form of lead generation. Part educational opportunity and part...

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Four New Year Resolutions for Your Email Marketing

The New Year is here! Have you made any New Year’s Resolutions? According to USA.gov, the top resolutions include losing weight, getting organized, traveling and volunteering. While all of these goals...

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Partner Referral Program

If you’re a marketing professional, copywriter, web designer, business consultant or systems integrator or developer, are you looking to add another product or service to your suite of offerings? Or...

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Facebook Ads vs. Promoted Posts: Which is Right for You?

Your business is on Facebook. Perfect! With more than a billion users, it’s a great place to engage with potential and existing customers … but you might not be getting as much exposure as you think....

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Does Timing Really Matter that Much?

The old adage reminds us “timing is everything.” At least in matters of love and fate, the saying may be true. But is timing really everything when it comes to email marketing click-through and...

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Busting the Top 4 Email Marketing Myths

As businesses become enchanted with social media marketing, mobile apps and digital promotion resources, email marketing has nearly been relegated to junk snail-mail status in terms of enthusiasm. In...

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It’s Not You, It’s Me – 4 Reasons out of Your Control Why People Don’t Click...

You might have implemented every best practice with regard to your email marketing strategy, but you still have a smattering of customers who just aren’t responding the way you think they should. First...

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The #1 Goal of Email Marketing

What’s the number one goal in any email marketing campaign? Designing a beautiful email missive with glitzy graphics and tons of bells and whistles? What about coming up with a really clever tag line...

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